A high-quality video can be  a cool asset on a website. It can help to overcome people’s natural fear of strangers and promote your business by giving them a chance to check you out before you ever meet with or speak with a prospect.

In decades past , ye olde video cameras were huge. They weighed like fifteen pounds, and they were so cranky about environmental factors like lighting, wind, and humidity that they literally required a team of experts to produce a decent video. This made them way to pricey for many businesses.

Well, times have changed. Modern video cameras are a lot smaller and cost much less, so it is possible to create excellent videos without a professional team.  Numerous video distribution websites also provide opportunities for everyone to share their videos.

With the rise in popularity of video sites like YouTube, it is very easy to make a video and post it online. Just make sure that videos you post add to your website.  What you don’t want is for them to overpower or take over your online presence.

Really? A website video?
A well produced video is a powerful addition to a website, but not all websites for accountants need to have video on them. It is very easy for a video to overpower the static text on your website.  As such, you should be cautious in creating a strategy for your video that appeals to prospects, and also offers something valuable to your current customers In the competitive landscape, videos offer a great advantage.  Creating a solid marketing identity online is boosted greatly by a high-quality video.

Marketing Websites for Accountants:
A website video is an excellent way to visually introduce your firm, which can be quite effective when combined with the static text on your website. Using an introductory video can really make otherwise ordinary websites for accountants look professional and cutting-edge. A video can present your firm and is a chance to provide important details about your services.  This gives you a chance to present your firm as an expert in the subject matter of accounting. A website video also gives you a chance to appeal to a broader audience beyond your immediate community.  The personal touch of seeing the people involved with your firm is not lost in the process.

Adding Value for Current Clients:
In addition to promoting your business, videos also provide an opportunity to offer something of value to your current clients, who then act as your brand champion to help you attract new business. One common method is tutorials that show customers (and potential customers) how your services work. This could conceivably be anything between a how-to video on preparing tax organizers to effectively present to accountants to how to ready a mileage log for her work vehicle. These types of videos on your site can be a solid asset to your firm as they provide both around-the clock support to your customers, and promotion for your business.

In part 2 we’ll discuss using a professional to help you produce a video. While new technologies have simplified video production, don’t run out and try to DIY a video until you read Part 2.