It’s no secret that I provide websites for accounting firms. It’s what I know best and what I love, so obviously it’s what I write about.
I’ve noticed that when new clients come to me they are often myopically focused on Search Engines. This is a mistake! As you can see from our past posts there is SO MUCH MORE to internet marketing than just search engines.
Even I can lose focus from time to time, and a great article has appeared recently on Squidoo that has reminded me that there are tons of great ways to market your accounting firm that have nothing to do with your website. This new contributor to Squidoo bears watching. I can tell you for a fact he has a real passion for internet marketing, and best of all he plugs our blog!
His first ever article, however, has almost nothing to do with internet marketing. Instead the focus of the article is using the news media to grow your accounting firm. I recommend you check it out, especially the section called “Winning the Media Game”.
It doesn’t matter how good your CPA Website is if nobody knows about it. In order to make money off a site, people need to KNOW about it.
Once you have a website, you’ll want to publicize it as widely as possible.
We’ll be talking about these strategies a LOT! Put your URL on all your stationery, business cards etc. Also… Include it in your email signatures and ask your friends and clients to mention it to their contacts.
And remember the golden rule of website marketing!!!
Online directories such as Superpages, YellowBook, and City Search can also be useful ways to drive traffic to your site.
You’ll also want to consider search engines. There are various ways of approaching search engine optimization. Submitting your site to Google, Ask. com etc is easy, but getting to the top of the rankings and staying there is not and, depending on what you want to achieve, can be quite expensive. Google offers pay-per-click advertising for search terms, which can be very effective. This subject requires a whole fact sheet for itself – if you’d like CPASiteSolutions’ free guide to search engines, email a request to ken@cpasitesolutions.com.
Who’s Kenny Marshall?
Kenny is a vice president and marketing consultant with CPASiteSolutions.com, a leading provider of websites for accounting and CPA firms. He has been marketing accounting services for over 10 years and has been working almost exclusively with internet marketing for more than half that time.
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